Course information

Course Title:                                                 BU-310 - A

Credits:                                                         3 Credits

ABE Dominant Ability:                                Critical & Creative Thinking, Level 2

Instructor:                                                     Jay Frogameni

Class Time and Room:                                 Monday/Thursday: 4:00pm to 5:20pm
Nathan Hale - 107

Office Hours:                                                 By appointment with 24 hours’ notice

Office Location:                                            TBD by appointment

Contact information:                                    Email: frogameni_j@mitchell.edu 
I do not check campus voicemail daily but check email continuously during the week – email is always the best way to get in touch!

Catalog Course Description:                      

This course introduces the use of marketing research and how it impacts business.  The focus will be on understanding the various elements used in marketing research and how those elements are applied in business daily.  We will look at various types of data gathering, ethics, privacy, and methods for gathering this data.  We will walk through all the steps in the marketing research process to launch a product or service to customers. 

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Course Text:

No Text Required

Other Required Reading Materials:

Other readings may be assigned during the course. You will learn to be aware of current trends in business organizations, nationally and internationally. Where appropriate, we will incorporate current events into each unit of study: This will require you to supplement required textbook readings with daily readings from periodicals, newspapers, and the internet so that you can contribute meaningfully to all discussions.